Privacy Policy | High Performance LSM

Privacy Policy

High Performance LSM and Scout by High Performance LSM

Last updated: November 7, 2026 (replaces the High Performance LSM Privacy Policy dated June 28, 2022)

Company: Swanson International, Inc. DBA High Performance LSM

Address: 400 Gilead Rd #86, Huntersville, NC 28078

Phone: (980) 281-2471

Email: help@highperformancelsm.com

INTRODUCTION

High Performance LSM, a business of Swanson International, Inc., and its service Scout by High Performance LSM (hereinafter "High Performance LSM", "Scout", "we", "us", or "our"), respect the privacy of our users (hereinafter "user", "you", or "your") and of the people whose information passes through our services. This Privacy Policy details how we collect, use, disclose, and safeguard information when you visit highperformancelsm.com (including LSM University and our other pages there) or scout.highperformancelsm.com, sign in at app.highperformancelsm.com, or use the Scout dashboard and the emails and messages Scout sends (together, the "Site" or the "Services"). It replaces the High Performance LSM Privacy Policy dated June 28, 2022.

Where required by law, we will obtain your consent prior to implementing material changes that affect your personal data rights.

This Privacy Policy is designed to comply with applicable data protection laws, including but not limited to:

California Consumer Privacy Act (CCPA/CPRA) and other U.S. state privacy laws
PIPEDA and Quebec Law 25 (Canada)
General Data Protection Regulation (GDPR), where it applies
Other applicable privacy regulations

IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE SITE.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. Your continued use of the Site shall constitute your acknowledgment and acceptance of any revised Privacy Policy after the date such revised Privacy Policy is posted.

In the event a modification materially alters your rights or obligations hereunder, we will notify you of the change before it takes effect, for example by sending a message to your email address or showing a notice when you next sign in.

SERVICES OFFERED

Scout is a local marketing service for businesses with one or more locations, and their teams. For each location ("store") a customer adds, Scout researches the store's neighborhood (schools and their calendars, local events, community organizations, businesses and competitors), prepares a weekly local marketing plan, and emails it to the people the customer chooses. Scout also helps customers manage partnerships and fundraisers, business ("trade") accounts, flyers, service-area maps, their store teams and their stores' GroupMe groups, and the emails they send to their teams and, if they choose, to outside contacts.

High Performance LSM also offers local store marketing training and resources, including LSM University, through highperformancelsm.com.

Because of what Scout does, this Privacy Policy covers five kinds of people: our customers and their users ("you"); visitors to our websites and people who join our lists or buy our training; our customers' team members, such as store managers and crew; the people and organizations our customers work with, such as business accounts, partners and the contacts they add; and people whose business contact details are published by schools and organizations near our customers' stores.

OUR COLLECTION OF INFORMATION

We collect and process personal data under the following lawful bases:

Performance of a contract
Legitimate interests (for example, providing local research to our customers, securing the Services, and preventing fraud)
Consent (marketing emails and optional connections)
Legal obligation

Account Data

When you or your company register for Scout or are invited to sign in, we collect your name, email address, phone number (if you give it), your company, your role and the stores you can see, and your preferences. When you sign in, we record the time, your IP address, and your browser and device type to keep your account secure. For Account Data, we act as the data controller and process it as necessary for the performance of our contract with you as set forth in the Terms of Use.

Customer Data

Customer Data is information that our customers and their users put into Scout, or that Scout receives on their behalf, to run their stores' marketing. It includes: store details; team members' names, email addresses, phone numbers, roles and store assignments; work schedule pictures sent to Scout for a store; business ("trade") account records and contacts; partnership and fundraising records, contacts and results; flyers, logos, maps and other uploads; contacts a customer adds by hand; replies and other emails sent to Scout's addresses for a customer; and the emails a customer sends through Scout and their delivery results. Customer Data is processed on our customer's behalf: the customer acts as the data controller for it, and Scout acts as its data processor (a "service provider" under U.S. state privacy laws) under our Data Processing Agreement at highperformancelsm.com/dpa. We use Customer Data only to provide the Services to that customer, to maintain, secure and improve the Services, and to produce aggregated or de-identified statistics that do not identify the customer, its stores or the people in its data. We do not sell Customer Data.

Information Scout Gathers From Public Sources

To prepare each store's plan, Scout gathers information that is published by its sources or available to the public ("Scout Research"): schools, school districts and their calendars; local events; places, businesses and organizations near our customers' stores and their published contact details; competitors; and weather. Sources include school and district websites and public school directories, event organizers and venues, Google Maps Platform, Ticketmaster, Open-Meteo, and the websites of the businesses and organizations themselves.

Some Scout Research is personal data: the business contact details of people named by a school or organization, such as a parent-teacher organization president, an athletic director, a church office or a business's events manager, including their name, title, work email address and work phone number as published. We collect only business contact details that the person's school or organization has published, we use them only so our customers can see who to contact about local partnerships and community events for their nearby store, and we do not collect sensitive information about them. For Scout Research, we act as the data controller.

If you are listed in Scout Research and want your details corrected or removed, email us at help@highperformancelsm.com. We will remove them within 30 days, and we keep a record so they are not added again.

Store Team Group Chats (GroupMe)

If a customer connects its stores' GroupMe groups, Scout's bot posts the customer's approved messages and receives the group's new messages, including the sender's GroupMe name and identifier. Scout uses them to post work schedules, to record when a team member confirms a schedule, and to prepare the customer's team summaries. Scout keeps the text of group messages for no more than three days. After that, it keeps only results, such as "confirmed, Tuesday 3:14 PM" for a team member, and weekly totals. The manager who connects a group signs in to GroupMe once; Scout uses that sign-in only during the connection and does not keep it. The full history of each group stays in GroupMe, which is operated by Microsoft under its own privacy policy.

Work Schedules

If a customer has its stores' work schedules sent to Scout, Scout receives the schedule picture and the email it came in, which can include team members' names and shifts. Scout uses them only to deliver the schedule to that store's team, and deletes schedule pictures 30 days after they are received.

Emails Sent and Received Through Scout

When Scout sends an email for a customer, we keep a record of the recipient, the time, the message and its delivery result (for example delivered, bounced, or unsubscribed), so the customer can see what was sent and so addresses that bounce or unsubscribe are not emailed again. When someone replies to an email Scout sent, or emails one of Scout's addresses for a customer, Scout receives that email and passes it to the customer.

Financial Data

Payments are processed by our payment processor, Stripe. Stripe collects and stores your payment card details; we receive and store only limited information such as your name, billing address, the card brand, the last four digits and the expiration date, and your payment history. You are encouraged to review Stripe's privacy policy at stripe.com/privacy and contact them directly with your questions. We do not store full payment card data. All sensitive payment processing is handled by PCI-compliant processors.

Website and Device Data

When you visit the Site, our servers and our security provider automatically receive your IP address, browser type, operating system, access times, and the pages you request, which we use to deliver the Site, keep it secure and fix problems. On scout.highperformancelsm.com we use Cloudflare Web Analytics to count visits; it does not use cookies and does not follow you across other websites. Our Cookie Policy can be viewed at highperformancelsm.com/cookie.

Forms, Purchases and Marketing Emails

If you join our list, ask about Scout, or sign up for a training or event through a form on our Site, we collect the information you enter, such as your name, email address, phone number, role, company name and number of stores, and store it with our email marketing provider, ActiveCampaign, so we can send you the information you asked for. Our highperformancelsm.com pages are hosted on ClickFunnels, which receives what you enter in its forms. If you buy a training or membership, such as LSM University, we receive your name, email address and purchase details, and the payment is processed by Stripe. Each marketing email tells you how to stop receiving them.

Advertising and Analytics

In the Scout app (app.highperformancelsm.com): we do not display third-party advertising, and we do not use advertising cookies, tracking pixels or interest-based advertising. Your Scout account, store and team data are never on a page that runs these tools. On scout.highperformancelsm.com we also count visits with Cloudflare Web Analytics, which does not use cookies.

On our marketing pages (highperformancelsm.com and scout.highperformancelsm.com): if you accept marketing cookies in our cookie banner, we may use the Meta (Facebook) Pixel and Google's advertising tools to measure our advertising and to show our ads to people who visited our pages, Google AdSense to show advertisements on some of those pages, and, on highperformancelsm.com, LeadDyno to credit the affiliate who referred you to our training and PushCrew to send browser notifications if you choose to receive them. ClickFunnels, which hosts highperformancelsm.com, also records page visits with its own visitor cookie for its page statistics, as part of hosting those pages. These tools collect information such as the pages you view, your IP address and device information, and identifiers stored in cookies. If you reject marketing cookies, the marketing tools are not loaded. None of them is used in the Scout app. Using them may count as "sharing" personal information for cross-context behavioral advertising under California law; see "Your Privacy Choices" below.

If we add a new analytics or advertising tool, we will update this Privacy Policy and our Cookie Policy first and ask for your consent where the law requires it.

HOW WE USE INFORMATION

We use the information we collect to: provide, operate and support the Services; prepare and send each store's plan and the emails and messages our customers choose; sign people in and keep accounts secure; bill for the Services; respond to requests and support questions; send service notices and, where allowed, information about Scout; improve the Services and produce aggregated or de-identified statistics; prevent fraud and abuse; and comply with law.

OUR DISCLOSURE OF INFORMATION

We will share information we have collected as follows:

Within a Customer's Account

People a customer invites to its Scout account see the information their role allows, and store managers see only the stores assigned to them. One customer never sees another customer's Customer Data.

Recipients a Customer Chooses

When a customer sends emails or messages through Scout, they go to the recipients and groups the customer chooses, with the content the customer approves.

Service Providers

We use service providers to host and run the Services, send and receive email, process payments and support our business. They may use the information only to provide services to us. The current list is in the section for users subject to the GDPR below and in our Data Processing Agreement.

By Law or to Protect Rights

If we believe the disclosure of information is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we will share it as permitted or required by any applicable law, rule, regulation, subpoena, court order, or other legal, administrative or judicial demand.

Affiliates

Upon receiving your affirmative consent, we will share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Third-Party Advertisers

We do not allow third-party advertising companies to place advertising in Scout, and we never give advertisers Customer Data or Scout Research. On our marketing pages (highperformancelsm.com and scout.highperformancelsm.com), advertisements served by Google AdSense may appear, and the advertising tools described above receive information only if you accept marketing cookies.

We do not sell personal data, as that term is defined under applicable laws (including CCPA/CPRA). We never sell or share Customer Data or Scout Research. The only "sharing" for cross-context behavioral advertising is the website advertising tools on our marketing pages (highperformancelsm.com and scout.highperformancelsm.com) described above, which run only with your consent and which you can turn off at any time.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we will transfer information to the successor entity, which will be required to honor this Privacy Policy for the information we transfer. If we go out of business or enter bankruptcy, information would be an asset transferred or acquired by a third party.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

TRACKING TECHNOLOGIES

Every page of the Site shows a cookie banner the first time you visit, where you can accept all cookies, reject the ones that are not needed, or choose by category; your choice applies across highperformancelsm.com, scout.highperformancelsm.com and app.highperformancelsm.com, and you can change it at any time with the "Cookie Settings" link at the bottom of every page. We also treat a Global Privacy Control signal from your browser as a choice to reject marketing cookies. The Scout app uses strictly necessary cookies to keep you signed in and your session secure, and your browser's local storage to remember your display preferences. Our security provider, Cloudflare, may set a strictly necessary cookie to protect the Site from automated attacks. Marketing cookies are used only on our marketing pages (highperformancelsm.com and scout.highperformancelsm.com), never in the Scout app, and only if you accept them. A cookie is a small data file that we transfer to your device. A session cookie is deleted when you close your browser; a persistent cookie remains after you close your browser and may be used by your browser on later visits. You can remove cookies by following your web browser's help file directions; blocking strictly necessary cookies will stop you from signing in. The full list is in our Cookie Policy.

THIRD-PARTY WEBSITES

The Site and the plans Scout prepares contain links to third-party websites, such as school, event and business websites, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website. We are not responsible for the content or privacy and security practices and policies of any third parties.

SECURITY OF INFORMATION

We use administrative, technical, and physical security measures to help protect personal information. While we have taken reasonable steps to secure the information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Therefore, we cannot guarantee complete security.

We implement:

TLS encryption on all connections between you and the Services
A server that accepts no direct connections from the internet: all traffic reaches it only through our security provider's encrypted tunnel
Encryption at rest for our data storage, uploaded files and backups, and service keys kept in a protected key store, never in our code
Sign-in by one-time codes or links sent by email instead of passwords, with sign-in attempts limited and every session ending after at most 90 days
Roles and store-level permissions inside each account, and each customer's data kept separate from every other customer's
Least-privilege access for our own systems, and automatic daily security updates for our server
Daily backups, kept for no more than 35 days, with restores tested
Monitoring and alerts for errors, outages, stalled jobs and failed backups
A separate security review of each change to the Services before it is released

In the event of a breach of security that affects personal information, we will notify affected customers without undue delay, and in any event within 72 hours, and we will notify affected individuals and authorities as the law requires, including under the North Carolina Identity Theft Protection Act. The full list of our current security measures is in Annex II of our Data Processing Agreement.

POLICY FOR CHILDREN

The Site is intended for business users who are at least 18 years of age. We do not knowingly solicit information from or market to anyone under 18, including children under the age of 13. A customer's work schedules may include the names of team members who are minors of legal working age; we process that information only on the customer's behalf, only to deliver the schedule to the store's team, and delete schedule pictures after 30 days. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below so we can delete it immediately. We comply with COPPA (U.S.).

OPTIONS REGARDING YOUR INFORMATION

Depending on where you live, you may have the right to:

Access your personal data
Correct it
Delete it
Restrict or object to its processing
Receive a copy in a portable format
Withdraw consent

Account holders and users

You can review and change your information in the Site, and an account owner can download everything the account has put into Scout at any time. To ask for a copy of your personal data, or for it to be deleted, email us at help@highperformancelsm.com.

Team members, contacts and others in a customer's data

If your information is in Scout because a customer added it, such as your employer or a business you work with, please contact that customer first: it controls that information. If you contact us, we will pass your request to the customer and help it respond.

People listed in Scout Research

Email us at help@highperformancelsm.com to have your details corrected or removed, as described above.

Emails and Communications

You can stop receiving marketing emails from us at any time by using the unsubscribe link in the email. Service emails that are part of using Scout, such as sign-in codes and notices about your account, will still be sent while your account is open. If you received an email from a Scout customer and do not want more, use the unsubscribe link in that email; the customer's future emails through Scout will skip your address.

CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have the right to know what personal information we have collected about you, to access and delete it, to correct it, to opt out of its sale or sharing, and not to be discriminated against for exercising these rights. To make a request, email us at help@highperformancelsm.com. We will verify your request using the information we already hold, and you may use an authorized agent.

Your Privacy Choices (Do Not Sell or Share)

We do not sell personal information. The website advertising tools on our marketing pages (highperformancelsm.com and scout.highperformancelsm.com) may count as "sharing" for cross-context behavioral advertising, and they run only if you accept marketing cookies. To opt out, choose "Reject" in the cookie banner or turn marketing cookies off through the "Cookie Settings" link at the bottom of every page (also labeled "Your Privacy Choices"). We honor Global Privacy Control signals as an opt-out. We do not knowingly sell or share the personal information of anyone under 16.

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. We do not disclose personal information to third parties for their direct marketing purposes. If you would like to make such a request, please submit it in writing to us using the contact information provided below.

FOR OUR USERS SUBJECT TO THE GENERAL DATA PROTECTION REGULATION (GDPR)

Our services are offered to businesses in the United States and Canada. If the GDPR applies to our processing of your personal data, the following information applies to you.

Identity of the Controller

Swanson International, Inc. DBA High Performance LSM

400 Gilead Rd #86, Huntersville, NC 28078

help@highperformancelsm.com

(980) 281-2471

Purposes of the Processing

Your personal data is processed in accordance with this Privacy Policy. To the extent you provide us with your personal data in connection with submitting an inquiry to us, the basis of the processing is your consent. Should you choose to create an account with us and provide us with your personal data, the basis for the processing is by contract or, where a service or function is optional and you affirmatively consent to the activity, by your consent. For Scout Research, the basis is our and our customers' legitimate interest in contacting local schools and organizations about community partnerships, and you may object at any time.

Recipients or Categories of Recipients

We provide personal data to affiliates only as set forth in this Privacy Policy, and never to advertisers. A list of our current service providers is provided below:

Amazon Web Services, Inc. (United States) - hosting, storage and backups, and the building of each store's weekly plan
Cloudflare, Inc. (United States) - domain name service, encrypted connections, security filtering and the secure tunnel to our server, and cookie-free visit counts on scout.highperformancelsm.com
Twilio Inc., operating SendGrid (United States) - sending sign-in codes and the emails Scout sends, and receiving emails sent to Scout's addresses
Zoho Corporation (United States) - our company mailboxes, which receive support emails and emails forwarded to Scout
Stripe, Inc. (United States) - payment processing for Scout and for LSM University and other highperformancelsm.com purchases (Account Data and purchase details only)
ActiveCampaign, LLC (United States) - our marketing and customer onboarding emails (Account Data and form submissions only)
Google LLC (United States) - Google Maps Platform, which receives store addresses and place searches to find places near our customers' stores; it does not receive our users' personal data
Anthropic, PBC (United States) - AI assistance used by our team to build and support Scout, which may see account and customer information when we troubleshoot an account, and the Scout feature that reads replies to Scout's emails and proposes updates to a customer's records; Anthropic does not use the data to train its models
ClickFunnels (Etison LLC) (United States) - hosting of highperformancelsm.com and its forms and training pages

All service providers that process personal data for us are bound by data processing terms.

If you accept marketing cookies on highperformancelsm.com, Meta Platforms, Inc., Google LLC (advertising), LeadDyno and PushCrew receive the website information described under "Advertising and Analytics" under their own terms and privacy policies.

The services our customers connect, such as GroupMe (Microsoft) and a customer's own email or Google account, are independent controllers of the data they hold. They are not our service providers, and their own privacy policies govern what they collect.

Transfers

Personal data that we collect is stored in the United States. If a transfer of your personal data out of the European Economic Area is required, the transfer will be made pursuant to appropriate safeguards, including the Standard Contractual Clauses approved by the European Commission.

Retention Schedule for Personal Data

Account Data: while your account is open, and billing records for as long as tax and accounting law requires.
Customer Data: while the customer's account is open; when it closes, the customer may download it for 30 days, and we delete it within the following 30 days.
Work schedule pictures: 30 days after they are received.
GroupMe message text: no more than three days; member details read when a group is connected: less than one month; confirmation results and weekly totals: while the account is open.
Scout Research: while it is needed to serve our customers, and until removal on request.
Sign-in and security records: 12 months.
Cookie banner choices: 12 months, then we ask again.
Backups: no more than 35 days, then overwritten.

Data Rights

EU data subjects have the following data rights:

A right to access the personal data we have for such data subject;
A right to rectification of incorrect personal data;
A right to erasure of the personal data we have for such data subject;
A right to restriction of processing concerning such data subject;
A right to object to our processing of such personal data;
A right to data portability, that is, a copy of the data we have on such data subject;
A right to withdraw consent at any time to our processing of such data subject's personal data; and
A right to lodge a complaint with a supervisory authority.

You may exercise your data rights by contacting us, in writing, at the address indicated above.

FOR OUR USERS IN CANADA

If you are in Canada, we handle your personal information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where it applies, Quebec's Law 25. Your personal information may be stored and processed in the United States, where it is subject to U.S. law. You may ask to access or correct your personal information, withdraw your consent, or raise a concern by contacting us at the address below. You may also complain to the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information. Our person in charge of the protection of personal information can be reached at help@highperformancelsm.com.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at: